Deep Thoughts on Tweets about Earthquakes

We dig a little deeper in to the correlation between Earthquakes and Humor around these events.

Aug 23

Earthquakes and Funny Tweets

There is a direct correlation between the magnitude of an earthquake and the percentage of tweets about earthquakes that are funny.  Doing a basic semantic analysis of today’s tweets between the hours of 3pm - 3:27pm EST we have established that 31.55% of these tweets are in some way intended to be funny or humorous.  With these data points we were able to develop a graph to show the correlation between the magnitude of an earthquake and the percentage of tweets about earthquakes that are funny.

The polynomial equation is as follow where (m) is the Magnitude of the earthquake:

% Funny Tweets = -0.0002(m)^5 + 0.0061(m)^4 - 0.0624(m)^3 + 0.2348(m)^2 - 0.1832(m) + 0.0769

At any given time there are tweets about earthquakes.  These tweets are generally NOT funny as there is not much awareness around an event to instigate humor in these tweets.  As earthquakes happen tweet activity increases directly proportionate to the general awareness of earthquakes which in turn increases the percentage of funny tweets about earthquakes or a specific earthquake.  We think this relationship tops out around an earthquake magnitude of about 4.  Once the magnitude of earthquakes rise above 4 people turn from FUNNY tweets to sincere tweets as the potential for damage of the earthquake increases.

This relationship decreases to the point of about a 10 magnitude earthquake.  We predict that in the order of magnitude of Earthquakes over 11, everyone would be deceased that might tweet about that earthquake BUT a very interesting thing may happen.  Between a 10-11 we may actually see an INCREASE in Funny tweets as those left a live have nothing left to say but crack a few jokes.

Here we have the equation graphed with the blue line indicating known and projected data points while the BLACK line indicates a potential deviation of projected data points based on correction for human nature.